All Deya: meet the artist behind the best beer brand going
As craft beer brand Deya turns ten, we talk to Thom Hobson, the artist behind the distinctive look of the young brewery that does things differently
KFC and Aries launch drippy collab
The Gravy Drip features ten garments, accessories and lifestyle pieces inspired by KFC’s beloved side
Kids appear to deface KFC billboards in Madrid
KFC has launched its new chicken drumstick-shaped lollipop in Spain with an outdoor activation created with the help of kids
Good Reads: Food newsletter Vittles ventures into print
The popular Substack has launched a new print magazine, with its first issue digging into playful, absurdist food stories
Toblerone highlights the struggles of eating … Toblerone
The Swiss chocolate brand fully embraces the awkward shape of its product in a new spot by LePub Milan
The Click creates a laid-back identity for new wine bar
The branding for new wine bar Laid-back is based around a clever core logo and an informal visual identity that aims to reject wine snobbery
Personality Crisis on designing for our obsession with food
The graphic designer has carved out a career creating striking posters for everything from raves through to cult restaurant collabs
Irn-Bru and Leith round off their partnership with eccentric ads
The soft drink brand has teamed up with its outgoing agency on two spots, involving a sobbing unicorn and the Loch Ness Monster
A rural brewery reveals an identity rooted in the farm
Somer Valley Brewing has revealed new branding that uses textures and colours lifted directly from its environment
PETA champions vegan diets in fecal-themed ad
The charity has launched an animated spot showing the digestive benefits of plant-based eating in an unconventional way
Matcha brand 12 launches with a calming identity
Base Design has collaborated with the New York-based matcha company on building a distinctive brand from the ground up
Olive oil’s design moment in the sun
CR looks at the craft olive oil movement and why, in this case, you can judge an oil by its beautifully branded packaging
Good Reads: Cake Zine is one for all the sweet tooths
Founded by a pastry chef and a former editor at Bon Appétit, the food culture mag’s latest issue explores how bread impacts our lives through ritual, religion and routine
Alpen introduces a muesli-loving star in new ad
The new campaign by Mother features a (mostly) grown-up character for a grown-up audience
Chocolatier Naive evokes arthouse cinema in new ad
Rising director Mija Kembre has dreamt up a quietly stylish film for the Lithuanian gourmet chocolate company
Stormzy takes over McDonald’s
The grime star has collaborated with the brand on adding his regular order to the menu, along with a playful ad and a temporary store rebrand to Big Mike’s
Mother Root on bringing more joy to moderation
As ‘feel-good aperitif’ Mother Root reveals its radiant new visual identity, we hear how the brand is reshaping the alcohol-free category for the better
Huel’s new ad brings fresh energy to the daily grind
In its first ever global brand campaign, the meal supplement brand aims to show the breadth of its growing community of ‘Hueligans’
Kellogg’s launches new campaign and masterbrand
The cereal brand is kicking off its new brand platform with an advert by Leo Burnett that brings its cockerel mascot to life
A new cookbook uses intentionally ‘sinful’ design
Creative director Olly Wood’s recipe book, Blasphemy, toys with the assumed rules of both cooking and graphic design
A scary identity for a sweet brand
How and How has designed a characterful identity for Wild Thingz, a new brand positioned as a healthier variety of sweets
Cocktail range Contraband uses cryptic design
The new collection of pre-mixed cocktails rewards curiosity with its packaging design inspired by Prohibition-era secrecy
Coca-Cola is paired with tacos in subtle outdoor ads
Uncommon Stockholm’s first piece of work for the brand positions Coca-Cola as the perfect partner to tacos no matter where you are in the world
McDonald’s and Leo Burnett on the client-agency relationship
Speaking at the Festival of Marketing, McDonald’s UK&I marketing director Matt Reischauer and Leo Burnett deputy chief strategy officer Tom Sussman shared the secret to sustaining their 40-year partnership