Personality Crisis graphic designer

Personality Crisis on designing for our obsession with food

The graphic designer has carved out a career creating striking posters for everything from raves through to cult restaurant collabs

The food and creative worlds have always been natural bedfellows to some extent, but this has only accelerated in recent years with the sheer number of design-led restaurant pop-ups, foodie collabs and supper clubs springing up.

For Rusty O’Shacklewell – better known by his graphic design alias Personality Crisis – it’s led to a fascinating career transition from designing for club nights and festivals to working with some of the biggest names in the UK’s restaurant scene, such as Brat and Mountain founder Tomos Parry.

O’Shacklewell actually started his career in fashion, working for tailor Mark Powell in Soho (next door to design collective Tomato) in the early 90s and then later for himself in Hong Kong, before landing in Shoreditch during its halcyon days and subsequently moving into the music world.

Personality Crisis graphic designer