Chu-Chieh Lee’s ever-evolving animation practice
The director discusses how moving from Taiwan to London and exploring more traditional forms of animation have informed her approach
Is women’s sport at a creative tipping point?
As the cultural momentum around women’s sport reaches fever pitch, we explore how brands are embracing diverse new audiences and challenging the conventions of sports marketing
Unpacking the cruise holiday renaissance
Cruise lines are enticing a new wave of Gen Z holidaymakers seeking out the ultimate all-inclusive experience – but the boom also raises a whole host of environmental questions
Solo Coffee’s new ad is a caffeine-fuelled horror story
Building on the challenger brand’s mission not to blend in, the spot flips the old adage “I like my coffee how I like my men” (quite literally) on its head
How Bruton built a place brand around quiet luxury
We explore how a sleepy town in Somerset became a cultural haven rooted in community, creativity and connection to nature
Birmingham Design Festival returns with a playful focus for 2025
The event’s seventh edition explores the theme of Play, with talks from the likes of Studio Dumbar’s Liza Enebeis, Chris Clarke from The Guardian and Aardman creative director Merlin Crossingham
How treat culture is reframing ideas around luxury
A perfect storm of economic uncertainty, wellness culture and social media hype is fuelling audiences’ appetite for ‘little luxuries’. We explore what it means for brands
Personality Crisis on designing for our obsession with food
The graphic designer has carved out a career creating striking posters for everything from raves through to cult restaurant collabs
McSweeney’s latest issue ponders what it means to be Vietnamese today
Marking the 50th anniversary of the end of the Vietnam War, The Make Believers issue includes a cigar box-inspired design and contributors from across the Vietnamese diaspora
Has the creative industry gone backwards on sexual harassment?
Seven years on from the #MeToo movement, sexual misconduct in the workplace has far from disappeared. We ask timeTo president Pippa Glucklich whether agencies are doing enough to stamp it out for good
Amazon reveals an expansive global brand transformation
Led by Koto, the result of the mammoth 18-month project seeks to place brand at the forefront of Amazon’s business
Michael Corcoran on why brands need to rethink social
Ryanair’s former head of social explains why the sheer number of brands piggybacking on micro trends and unhinged content speaks to the lack of importance being placed on strategy