Mentos doubles down on classic cola experiment
As part of a new campaign by BBH London, the mint brand has launched a new tactical item called a Fizzooka in Fortnite Creative
How Covid impacted virtual creativity
From gaming to digital fashion to the metaverse, virtual creativity experienced significant growth during the pandemic – and then the world reopened. We look at how creative businesses have dealt with fluctuating demand and what it tells us about tech hype cycles
Why games studios are wising up to branding
As games grow older and new franchises emerge, consistent and distinctive branding becomes ever more important for the sector. But do designers need to be gamers to make successful work?
The best games of the year 2024
This year saw ‘cosy’ gaming and indie puzzles continue to grow in popularity, while AAA games found new (and not always successful) outlets in the world of live action film and TV
Twitch brings the energy in its refreshed identity
Porto Rocha has created an expanded identity system for the livestreaming platform that channels the myriad personalities and passion points found across the online entertainment universe
Ikea is hiring … in Roblox
The homewares giant is launching a recruitment campaign for its new virtual store, where people can learn about career options
A new campaign parodies Dave The Diver to warn of overfishing
In partnership with We Are Social, NGO Sea Shepherd has plunged into the virtual deep seas to confront players about the dangers of overfishing
Annual Awards 2025 Entertainment Shortlist
For the first time this year, we are releasing shortlists for our Annual Awards, which demonstrate the exciting breadth of creativity and design today. Here you can see all the work that featured in the final jury discussion for the Entertainment section
Why accessible gaming is about more than games
We hear from RNIB’s Lorna Forbes and gaming critic and consultant Laura Dale about how the industry is rethinking its approach to making games playable for everyone, and why communication is key – even if it means admitting failures
The forgotten landscapes inspiring Ikuma Nakamura’s video games
Going under the pseudonym Tommy, the Japanese game designer has spent more than 20 years traversing and photographing abandoned locations
VR game Nock comes alive with Y2K-inspired graphics
The Collected Works created an extensive suite of futuristic in-game designs for Nock, a VR game that sits somewhere between football and archery
Games of the year 2023
This year saw compelling additions to iconic gaming franchises as well as exciting new entrants to the indie game scene. Here are our favourite titles of 2023
Call of Duty marks 20 years with a fresh look
The cult game franchise’s refined branding was developed by design studio Koto over the course of a two-year collaboration
A nostalgic trip through the history of handheld game consoles
In his new book, video game enthusiast Brandon Saltalamacchia studies the legacies and culture of handheld gaming
The metaverse is not dead yet
While commentators have been lining up to gleefully dance on the grave of the m-word, Epic Games has been quietly advancing its offering on Fortnite. We talk to them about what’s coming next
How to design for the vast gaming universe
At a recent panel at D&AD Festival, designers and gaming experts came together to discuss the balance between micro-communities and mass appeal
EA Sports FC’s rebrand kicks off a new era of the game
After EA Sports and FIFA ended their three-decade partnership that spawned the hugely popular gaming series, we take a closer look at how the football video game giant has rebranded
The Banshees of Inisherin retold as an 8-bit game
Cogs & Marvel has released a new in-browser maze game inspired by the film in time for St Patrick’s Day
Videogame Atlas explores the beauty and complexity of digital worlds
Authors Luke Caspar Pearson and Sandra Youkhana delve into the intricate architecture of videogame environments in this new book from Thames & Hudson – which they believe could help democratise urban planning
Games of the year 2022
Horror, horticulture, cats, religion, power-washing … whatever your niche interest, there was a game for you in 2022. We look at ten of our favourites from the last 12 months
How games are changing our understanding of war
A new exhibition at London’s Imperial War Museum explores the relationship between video games and violence, uncovering how game designers are offering new perspectives on the history of conflict
Epic Games: The dreamers of the dreams
Want to know what works in the metaverse? Then look to Epic Games’ Fortnite, which is no longer just a game but an entertainment platform that also hosts music, art, and impressive brand experiences
What should the metaverse look like?
We look at how environments in the metaverse should be designed if they’re going to attract and maintain the interest of audiences – and who should get to design them
To the metaverse and beyond
Brands that are confused about how to place themselves in the metaverse would be wise to look to Gens A and Z to show them the way
Photographer Thurstan Redding turns his lens to cosplayers
In his forthcoming book, Kids of Cosplay, the photographer veers away from his usual realm of fashion and finds a new playground in cosplay. In reality, though, they’re not so different after all
Kaws brings his art to the Serpentine Gallery in London and Fortnite
The exhibition blends physical and AR artworks, with the entire show recreated in Fortnite
The best games of the year 2021
Once more, gamers enjoyed a year of immersive storytelling and novel formats, from Returnal’s looping narrative to Unpacking’s soothing tidy-up sim. Here’s ten of CR’s favourites
Pascal Greco’s photos show the beauty of video game Death Stranding
After Covid cancelled his travel plans, the photographer started taking pictures of the virtual landscapes of Death Stranding. The series is collected in his new photo book Place(s)