Why your campaign deserves a second season
Marketers are often too quick to abandon good campaign ideas and move onto something new – give it time for the audience to catch on, says We Are Pi’s Rick Chant
Japanese baseball players in MLB honoured with unique manhole covers
In a new campaign celebrating the impact of Japanese stars in Major League Baseball, each of its 12 active players have been honoured with a custom-made manhole cover
How to make boring data look cool
In a world where attention is fleeting and screens are small, brands must rethink how they treat data to make it engaging, say Caspar Lam and YuJune Park of Synoptic Office
Channel 4 reasserts its commitment to DEI in new ad
At a time when many brands and organisations are going quiet on diversity and inclusion, Channel 4 has underlined how it is ‘altogether different’
Gradwatch is back – and we want to see your work!
Our annual showcase of the best graduate talent is returning in 2025. Send us your work by July 11 for the chance to be featured by Creative Review
Building real community at SXSW London
Setting up Shop, a corner shop turned events space from Sparks agency and streaming channel GenBTV, managed to cut through the noise during SXSW London’s festival last week
The beautiful and brutal world of title design
Title design is in decline, though remains a powerful way of engaging audiences in film and TV. We talk to designer and filmmaker Filipe Carvalho about how the industry has evolved in the past two decades
Can AI get local stories?
AI is already making appearances in advertising across India. But can it be used effectively to tell nuanced, local stories? Why Axis founder Niranjan Natarajan engaged in an experiment to find out
Wilson the Volleyball inspires new climate campaign
Tom Hanks’ inanimate co-star of Cast Away has resurfaced in an interactive digital initiative coinciding with the 2025 UN Ocean Conference
Walton Goggins stars in new Walmart ad
Goggins is a genius hire in the new spot, which aims to highlight the unexpected breadth of the US retailer’s range of products
Corona bottle’s hidden sunset becomes billboard campaign
A new campaign for Corona turns the distinctive branding upside-down to reveal an evocative symbol of the perfect time to drink the beer
New environmental film celebrates analogue animation
The animation process in creative duo Tom and Matt’s film is “powered” by the river’s kinetic energy to highlight the need to protect the UK’s waterways
Less jargon, more joy: The new rules of B2B voice
In business, the bottom line is everything. But behind every business is a human – and you need to know how to talk to them, says Reed Words’ Orlaith Wood
KFC and Aries launch drippy collab
The Gravy Drip features ten garments, accessories and lifestyle pieces inspired by KFC’s beloved side
Is women’s sport at a creative tipping point?
As the cultural momentum around women’s sport reaches fever pitch, we explore how brands are embracing diverse new audiences and challenging the conventions of sports marketing
Will AR glasses eventually replace smart phones?
Snapchat Spectacles are still at development stage but they hint at a time when smart glasses will be as ubiquitous as phones. We speak to Niantic Spatial’s Alicia Berry about what the future might hold, for both users and brands