There are certain design opportunities that remain the holy grail for those entering the creative industries. While vinyl records may have become a niche purchase, the opportunity to create a striking sleeve remains desirable to graphic designers, who are eager to enter a pantheon that includes the likes of Peter Saville, Vaughan Oliver and Jonathan Barnbrook.

Creating titles for film and TV inspires equal passion. Titles set the scene of a story and draw audiences in, and the most effective ones feel an integral part of the success of the work: think Mad Men’s falling man, Seven’s gritty title sequence or The White Lotus’ indulgent opening credits (which caused a furore in the latest series when the showrunners decided to change the music).

But despite the love they can generate, titles are going through a tough period, according to director Filipe Carvalho, who spoke to me after his appearance at the recent Offf festival in Barcelona. “Film has been losing main titles for a long time,” he says. “There’s virtually no opening titles anymore in films … that’s been happening for quite a while.”