Mark Sinclair

Mark Sinclair is a writer and editor for organisations including Thames & Hudson, Unit Editions, Eye magazine, and Creative Review

Viledge branding by R/GA

What now for pro bono work?

The rise of purpose advertising has blurred the lines between commercial clients and the work that ad agencies traditionally did for charities and non-profits for free. We examine what this means for pro bono work today

Agencies as investors Small World

Why agencies are becoming investors

As the agency model evolves, a spate of companies are seeing the advantage of backing new creative startups. They would be wise to look to the example of Mother, which has quietly done this for years to the benefit of all involved

Guinness brand profile

How Guinness embraced social

By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans