Why playing it safe is the riskiest approach in branding
It might seem rational, but in attempting to avoid risk your work is more likely to fail, says Ragged Edge co-founder Max Ottignon
Practical advice on running a creative team
It might seem rational, but in attempting to avoid risk your work is more likely to fail, says Ragged Edge co-founder Max Ottignon
The creative industries love to champion tough criticism and brutal truths. But if it really wants to encourage experimental thinking it needs to be kinder, says advertising lecturer David Thompson
The process of creating something new is fraught with failure, doubt and often despair. But, take heart, for this is all part of the journey to getting the job done, says Richard Holman
Language has the power to create connections, but in the workplace it can just as easily build barriers. Is it time to ‘circle back’ and throw out the confusing language, asks Wonderhatch’s Penny Harrison
A year on from the death of their founder Alain Sylvain, the agency’s leadership team reflect on the process of grieving in the workplace and what became one of their most successful business years to date
DDB Worldwide’s global CCO shares how she hustled her way into a creative career, and explains why leaders need to trust and empower creative teams for them to get the most joy out of advertising
The D&AD President and Kin co-founder explains why the creative industries need to pay more attention to mid-career creatives, plus why brands should still embrace social impact
Leo Burnett India sees its role as selling brands “solutions” rather than ads. We talk to its leadership team about how they aim to change the world
We ask those establishing themselves in the ad and design industry what leaders are getting right, where there are gaps, and what their focus should be
As adam&eveDDB adds a San Francisco office to its expanding network, global chief creative officer Richard Brim reflects on the state of the ad industry today
Braw Haus is a digital studio and talent agency set up by artists Justine Vilgrain and Patricia Gloum. We talk to the duo about developments in Web3 and why businesses don’t always have to follow a typical path
Founder and creative director Christina Worner talks to CR about the motivations behind setting up the design studio and what she’s doing to creative a supportive environment for anyone who works with them
We talk to co-founder Fernando Musa about how the network is evolving with age, plus how he balances his unusual dual roles as chairman at David and CEO at Ogilvy Brazil
CR looks into the value of culture in an agency, plus the challenges of establishing it and the impact it can have on the work created
The artfully stripped back campaign film also debuts the supermarket’s refreshed brand identity developed by SomeOne
The independent design executive discusses what she’s learned about building creative teams, the increasing prevalence of fractional creative leadership, and why it signals a broader shift away from traditional ways of working
While brands have been obsessed with purpose in recent years, we have overlooked personal purpose, which can lead to a far more enriching working life, says creative coach Richard Holman
Viewing a TV show about the painful process of making the classic film The Godfather, TBWA\London’s CCO Andy Jex sees a number of parallels with life in adland
Designer-coder Talia Cotton discusses how her experiences at agencies such as Pentagram gave her the confidence to set up her eponymous studio, and why creatives need to see more female founders as role models
Following creative agency Otherway’s acquisition by Common Interest, founder Jono Holt discusses what it means for the company’s future and what he’s learned along the way
People often feel guilty about working in advertising. Here, Bruno Steffen, head of strategy at Gut, asks those in the industry to embrace the wonderful opportunities it offers instead
Dan Crowder, founder at recruitment agency Craft, says design leaders should ask themselves tough questions before even thinking about hiring
The culture wars are seeing diversity initiatives come under attack, but creative agencies are making tangible steps towards improvement, says Asad Dhunna, founder of the Unmistakables. We asked him what comes next
The latest episode of Creative Review’s podcast looks at how to nurture creative teams, with advice from Richard Holman, Rani Patel, and Sarah Watson