#MeToo first emerged into the mainstream in late 2017, following a string of sexual harassment scandals against high-powered Hollywood figures such as Harvey Weinstein. The hashtag swiftly became the symbol of an international movement against sexual harassment and violence, inspiring people to speak out across other industries.

Founded in 2018, timeTo is a non-profit initiative led by NABS, WACL, the AA and senior industry figures to tackle sexual harassment in advertising and marketing. “For those of us that had been in the industry for quite a while, thinking this isn’t really a thing anymore, it turns out it is still a thing,” says timeTo chair Pippa Glucklich. “It’s so systemic in the world, but also in our industry, that I think it’s just become the norm and people don’t know what is and what isn’t sexual harassment.”

The non-profit’s first piece of research, which came out around the same time as its launch, found that 26% of people surveyed had been sexually harassed while working in the industry, and a further 30% had witnessed sexual harassment happening to others. Many respondents also expressed distrust in reporting systems due to fears around career damage, and consequently 83% of those harassed said they did not officially report their experiences.