Row of three cookbooks with a read cover headlined 'blasphemy' in Gothic font

A new cookbook uses intentionally ‘sinful’ design

Creative director Olly Wood’s recipe book, Blasphemy, toys with the assumed rules of both cooking and graphic design

The culinary world is somewhat divided when it comes to fusion cooking. There are those that adhere to tradition and there are those that happily remix cuisines and methods.

Olly Wood, a creative director at ad agency McCann London, has published a new cookbook that sits in the latter camp. Wood doesn’t have a professional culinary background; instead, it has been a slow-burn passion project of his.

Recipes featured in the book include a chow mein dish using spaghetti and an apple pie that subs in pineapple instead, as well as purposefully burned arancini.

To reflect these apparent culinary transgressions, Wood has named the book Blasphemy, which has in turn influenced the book’s design. It uses the bible as initial inspiration, however it’s guided to more infernal places with its fiery red palette, paired with a gothic font.

“By manipulating its layout, typesetting principles and verse annotations, the book challenges traditional norms,” according to Wood. “Through subtle alterations and irreverent interpretations, the visual and narrative elements evoke a punk spirit that reflects the audacity of the acts within.”

On top of this, the book introduces design ‘sins’, including “almost-illegible overlays, misalignments, nasty kerns, [and] mirrored characters”.

“The layout stumbles through pixelated photographic errors and heavy Photoshopping, whilst the writing embraces imperfection, typos, grammatical quirks, and awkward phrasing, each serving as a testament to a bold disregard for conventional standards,” says Wood.

The design may be intentionally challenging but order is restored when it comes to the photographs of the finished dishes, which look nothing short of delectable.

Blasphemy by Olly Wood is available now; blasphemybook.com