Fashion & luxury

Branding, retail design, and innovation in fashion and luxury

Hublot Choupette campaign by Wieden+Kenn

Why the long game matters on social

Certain luxury brands have been setting the bar high on social, demonstrating that being smart and unexpected – while staying on brand – can prove the sweet spot for building engaged communities

Elliott and Erick Jimenez photos

Exposure: Elliot and Erick Jiménez

Gem Fletcher talks to the identical twins and photographic partners, who have carved a successful path through both commercial photography and the art world with their distinctive works