The glamorous worlds of luxury, fashion and film have always made for easy bedfellows. Set design and costuming, the value of performance and production are just some of the elements shared across their respective industries.

In recent years, however, the boundaries between them have blended into a headier concoction, with luxury brands and fashion houses now seeking to produce high quality on-screen entertainment themselves. It’s a new landscape where the exclusive brand or ‘maison’ is, if not the star, then most definitely the story. And two years ago, two of the biggest names in luxury announced the launch of specific in-house divisions that would cater to this cultural output.

In 2023, French fashion house Yves Saint Laurent launched Saint Laurent Productions, while international luxury conglomerate LVMH announced the founding of its own entertainment company, 22 Montaigne. The former’s connection to film was already well established. Its founder designed costumes for the screen in the 1960s, and was the subject of a biopic himself in 2014, while the brand has been producing short films with various artists, including director Wong Kar-wai, as part of its Self project which SLP now carries forward (its sixth offering was the documentary Sportin’ Life, directed by Abel Ferrara).