What might the future of retail look like?
In the face of declining high street sales, retail brands are employing creative strategies to entice shoppers back into physical stores
Do you need a personal brand?
Is personal branding still one of the creative industry’s biggest icks, or an essential part of building a successful career now? CR investigates
How typography and branding can become more aligned
The founders of Studio Drama, a brand-focused type foundry, explain why breaking down some of the barriers associated with typography will be better for the entire industry
Is the future of brands fake?
Welcome to a new era of brand authenticity, as more and more brands embrace dupes and recognise that instead of ripping them off, they reinforce their power, says We Are Pi’s Rick Chant
Why does adland still struggle to get social?
Social media has become the most important way for brands to engage audiences, yet its power is still underestimated by agencies, awards shows and the press – why?
Making sense of Mschf
A new book from art collective Mschf brings together its back catalogue of chaotic exploits for the first time. We speak to the team about what brands can learn from their subversive approach
How art can help us rethink our relationship with tech
Copenhagen-based artist duo Wang & Söderström discuss why creativity is one of the most powerful tools at our disposal when it comes to articulating humanity’s shifting relationship with technology
The rise of method advertising
Real stories are vital in engaging audiences, whether in documentary or advertising, says Soursop’s Ravi Amaratunga Hitchcock. It’s all about the feelings they evoke
Inside a changing production industry
We examine the current turbulence within commercial production companies now that the glory years of glossy film ads have come to an end
Kim Lê Boutin on the changing face of digital
Kim Lê Boutin has spent the last 15 years pioneering digital innovation in the worlds of fashion and beauty. But the designer has never been interested in tech for tech’s sake
Zongbo Jiang: activism with a difference
Visual artist Zongbo Jiang renders up fantastical imagery to address our very real world problems and reach new audiences
The unstoppable force of Shadrinsky
We go behind the scenes with the creative duo that are bringing humour, absurdity and death-defying stunts into luxury fashion