Wilson the Volleyball inspires new climate campaign
Tom Hanks’ inanimate co-star of Cast Away has resurfaced in an interactive digital initiative coinciding with the 2025 UN Ocean Conference
New environmental film celebrates analogue animation
The animation process in creative duo Tom and Matt’s film is “powered” by the river’s kinetic energy to highlight the need to protect the UK’s waterways
Brimm’s identity eschews eco tropes
HarrimanSteel has created a vibrant brand for the new journal and shop that references playfulness rather than compromise
Pentagram’s clean brand identity for Zeff recycling bins
Interlinking sustainability and good design, Zeff wants to be at the forefront of a new world of improved recycling
Ambika Mod stars in new Make My Money Matter campaign
The spot, created by Mother, continues the campaign group’s mission to highlight the links between the UK financial sector and fossil fuel companies
WWF uses thermal tech to highlight warming oceans
The conservation organisation has launched a striking stop motion film during Cop29 in Baku that exposes marine warming
The hidden carbon costs of making an ad
We might reassure ourselves that there are for worse industries for the planet than advertising, but that’s before you break down all the steps involved. Maybe it’s time to do things differently?
WWF ad highlights the records we don’t want to break
As the world watches the Paris Olympics, the new ad introduces the Climate Games, which focus on the records the planet has recently been shattering
Reimagining the future of travel
MM:NT Berlin Lab is a hotel brand in permanent beta mode. We speak to the creative team behind the experimental new venture about how it’s reflecting a broader shift towards conscious hospitality
Why brands need to embrace loss
Brands need to frame the changes required for a sustainable future in positive terms, in order to bring everyone from audiences to CEOs with them, says Alex Bee of creative agency Space Doctors
Label-less packaging: gimmick or effective?
In a move towards sustainability, Sprite recently announced it would remove labels from its bottles in a UK trial. CR speaks to a handful of experts about the risk to brand recognition, and whether these initiatives actually make a difference or whether it’s just a good bit of PR
The role design can play in the COP summits and beyond
With COP28 kicking off, Michael Johnson from Johnson Banks reflects on the impact of the conferences, the responsibility designers have, and the limitations of design in the climate space
Channel 4 ad calls out big business and politicians on climate change
Ahead of its Change Climate season, the broadcaster takes a typically outrageous approach to identifying climate culprits by giving them carbon skid-marked underpants
How Green the Bid is promoting sustainable production
CR speaks to Kat Friis, one of Green the Bid’s co-founders, to find out how they’re helping the ad industry become more sustainable and why she hopes they eventually won’t need to exist
Can humour help tackle the climate crisis?
Comedy is being used by everyone from filmmakers to brands to combat climate doomism. But could it also prove to be a more effective way of inspiring action than traditional climate campaigns?
The photographers documenting climate change
The way we visualise climate change and its impact can influence how we respond to it. Here, CR speaks to three photographers who are approaching the issue in their own ways
The changing face of sustainable branding
We explore how the visual language around sustainability is evolving, and why designers need to prioritise originality when it comes to building brands that want to save the planet
How PlasticFree is trying to change the way we design
PlasticFree is an online materials and systems solutions platform. Here CMO Jemma Wong and MadeThought’s Ben Parker talk about how it’s helping reshape the creative industry’s approach to materials and the design process
Are you accidentally greenwashing?
As governments penalise brands for describing their products as ‘sustainable’ or ‘eco-friendly’, is your company misleading its consumers by mistake?
How creativity can help us reconnect with nature
We speak to Marshmallow Laser Feast about how they’re using immersive tech to illustrate the importance of the natural world, and what brands can learn from artists in the wake of the climate crisis