Is women’s sport at a creative tipping point?
As the cultural momentum around women’s sport reaches fever pitch, we explore how brands are embracing diverse new audiences and challenging the conventions of sports marketing
On the merging of sport and entertainment
Speaking at Offf festival in Barcelona, Lauren Hartstone of branding and production company Sibling Rivalry illuminated how the lines between sport, fashion and entertainment are steadily blurring
Man City stages an unlikely talent show in new film
The club’s kit launch film directed by Glenn Kitson sees all sorts of hidden talents emerge from Haaland, Foden and Akanji
Women’s Super League reveals new branding
Anomaly has created a fresh look and feel for the top leagues of women’s football in England
Fandom celebrated in Finnish football league branding
Veikkausliiga’s visual identity revolves around a new typeface based on the shape of football scarves
Puma chases highs in new commercial
The sportswear brand’s Go Wild campaign film by adam&eveDDB is all about stimulating endorphins – complete with an unlikely soundtrack
Nick Bannehr captures traditional medieval football
The Australian photographer’s project Real Football documents a relic of British sporting history
Liverpool FC celebrates the liver bird in refreshed identity
The mythical bird has inspired its updated symbol and typefaces, which are being rolled out at Anfield and other key touchpoints
Adidas celebrates the people who have your back in sport
The sports brand’s new campaign film directed by Crowns & Owls heroes the teammates, parents and coaches who cheer you from the sidelines
Turf: from football pitch to creative pitch
Southampton FC’s in-house creative studio, Turf, is opening up its services to external brands. We explore what benefit this brings to both club and clients
RZA gives voice to sporting icons in new Beats ad
The Wu-Tang Clan artist’s commanding voiceover connects passion, performance and heart to promote Beats’ Powerbeats Pro 2 headphones
A fresh face for French football
LFP Media and Leroy Tremblot created cutting-edge identities inspired by video games for France’s top two football leagues