Lawrence Slater on the value of projects that give back
Having worked with household name brands ranging from the BBC to Converse, in his latest project the illustrator is giving flyers for small businesses in his local area a well-deserved glow up
The gentle art of selling value without being cheap
We talk to John Lewis, Saatchi & Saatchi and Leo Burnett about how brands can communicate value in their advertising in original ways
Are creatives undervaluing themselves?
Jelly’s global head of artist management Nicki Field, How&How founder Cat How, and photographer Jackson Bowley share advice on knowing your worth and how that translates into getting paid fairly
What now for pro bono work?
The rise of purpose advertising has blurred the lines between commercial clients and the work that ad agencies traditionally did for charities and non-profits for free. We examine what this means for pro bono work today
Monzo on playfully bringing customer benefits to life
Monzo’s vice-president of marketing AJ Coyne explains why acting approachable and real works so well for the digital bank
Where’s all the money gone?
A perfect storm of shrinking client budgets and increasing overheads is putting many agencies under the cosh. We explore how they’re adapting and the potential long-term impact on creativity
How TikTok is reshaping financial brand communication
Not long ago, the idea of taking financial advice from social media would have seemed terrifying, if not foolhardy. But for an entire generation, it’s now becoming the norm
Is it time to ditch the timesheets?
CR asks leaders in the advertising and design industries whether billing by the hour is an outdated way of paying creatives for their specialities