Lawrence Slater’s illustrations are charmingly innocent. Typically drawn using simple shapes and block colours, his stripped back approach to his craft has attracted clients including Ace & Tate, Die Zeitgeist and Urban Oufitters since he first started out in 2014. “I think I’ve worked out a way to draw simply that works for me,” he tells CR.

“I like to draw quite fast, at least at first as I think then the drawing tends to look more interesting and less restricted, and sometimes I refine it after. Over the years, I guess it’s just got a bit more considered, I don’t think it’s changed a great deal, just a bit better.”

The London-based illustrator and animator balances his practice alongside his day job as an art director at advertising agencies such as Saatchi & Saatchi, where he currently works, Wonderhood and the &Partnership “It’s different to drawing but both are great,” he says. “Also, both feed into each other. I can sketch mock-ups at work pretty fast, and working in advertising has definitely helped my ideas and communication when making drawings.”