Why your campaign deserves a second season
Marketers are often too quick to abandon good campaign ideas and move onto something new – give it time for the audience to catch on, says We Are Pi’s Rick Chant
Why the greatest luxury is not being dead
Instead of beautiful objects, the rich are ploughing money into wellness and age-defying procedures and products, meaning youth and health is more of a luxury statement than a yacht in today’s world
Is the future of brands fake?
Welcome to a new era of brand authenticity, as more and more brands embrace dupes and recognise that instead of ripping them off, they reinforce their power, says We Are Pi’s Rick Chant
The brands we can’t help but binge
Social media is the new TV, with shows catering to every niche under the sun. The brands that will thrive tomorrow are the ones that become the shows we binge, says We Are Pi’s Rick Chant
Why the phrase ‘been done’ should die
It’s all too easy to kill ideas by pronouncing that they’ve already ‘been done’. But, says We Are Pi’s Rick Chant, some of the best work is born out of remixing creativity
Dumb ways to fly
Foolish brand ideas are often surprisingly successful. So let’s take the most stupid ideas seriously and see them soar, says We Are Pi’s Rick Chant
The key to creative kleptomania: Never borrow, always steal
The history of creativity is built on artists, designers and creatives nicking ideas from others and then reworking them for the modern age, says We Are Pi’s Rick Chant
Namestorming: Decoding the alphabet soup of tomorrow
A good moniker can make or break a new brand or product launch. Here, We Are Pi’s Rick Chant offers some advice on how to approach the name game
The digital doppelgänger dilemma
AI is already changing our relationships with celebrities, as several stars endorse its potential. The question is, should you get on board, and if you don’t, will you be left behind?
Everyday Intelligence and the rise of the n-AI-tives
Wondering how to get the most out of AI? You would be wise to look to the younger generation, who see its value as empowering, rather than overpowering, says We Are Pi’s Rick Chant
What marketers can learn from drug dealers
This might sound like clickbait, but in fact the illegal drugs trade contains savvy marketers operating at the cutting edge of culture, says We Are Pi ECD Rick Chant
Why brands that own the market will own voice search
As we use voice assistants more and more to arrange our lives, those brands whose names have come to represent their sector will be more powerful than ever