Joan London’s pursuit of going viral
We talk to ad agency Joan about expanding the US shop into the UK, and its focus on creating idea-first work that creates talkability moments on social
Emily Ash Powell’s words of copywriting wisdom
Having cut her teeth at a number of startups, Bumble’s global head of copy reflects on the power of good writing to entice audiences to brands and why not everyone needs a big personality
Strike’s mission to lead French adland in a good direction
Paris-based agency Strike is dedicated to working with NGOs and brands committed to making a positive impact – we talk to them about the role advertising can play in shaping society and protecting the planet
Olive oil’s design moment in the sun
CR looks at the craft olive oil movement and why, in this case, you can judge an oil by its beautifully branded packaging
The Ordinary’s mission to debunk beauty myths
The Ordinary’s co-founder Nicola Kilner and chief brand officer Dionne Lois Cullen talk to CR about the brand’s mission to rid the beauty realm of marketing fluff
The creatives left coping with long Covid
CR talks to some creatives who are sufferers of long Covid, and discusses how it is impacting their lives and work
What can we learn from the UK Covid comms?
With five years of hindsight, Tom Knox, MullenLowe UK chairman and long-standing member of the Covid response team, offers advice on how to handle the comms for the next big public health scare
Nils Leonard on cementing Uncommon’s legacy
Nils Leonard reflects on Uncommon Creative Studio’s expansion since joining Havas and how talent, and a wide variety of projects, from advertising to art to filmmaking, make the agency unique
Irmina Walczak’s nomadic journey in photography
The Walczak-Freire family left their static home in 2017 for a life on wheels and consequently created a photography project that portrays the intimacy of a family and nature
Women’s Aid subverts children’s classic to highlight domestic abuse
Women’s Aid and House 337 rewrite The Tiger Who Came to Tea to capture the living nightmare of domestic abuse
Francesc Estrada’s alternative zine universe
The Barcelona-born illustrator shares his love of the underground comic genre, which oozes into his risograph prints and publications
New deodorant brand Rollr exudes luxury
Mother Design has devised the name, visual identity, tone of voice and bottle design for Rollr, looking at luxury perfumes for inspiration