OK GO’s new album art features pop-up paper engineering
For OK Go’s latest album, Team Suzuki and paper engineers Lovepop collaborated on an ambitious pop-up vinyl package
Known for its eye-catching music videos, which have shown band members dancing on treadmills, rendered in timelapse, slow motion and even zero gravity, OK Go’s tendency for visual invention has translated to the packaging for its latest album and three accompanying 7-inch singles.
For the vinyl version of And the Adjacent Possible, each gatefold cover opens to reveal a three-dimensional pop-up shape based on the campaign artwork, including a sphere for the album and a pyramid for the single A Good, Good Day at Last.

Designers Yuri Suzuki (who was previously a partner at Pentagram) and Claudio Ripol of Team Suzuki say that the brief for the design from the band’s Damian Kulash was typically ambitious. “He wanted to create the most remarkable, unforgettable record sleeve anyone has ever seen,” say Suzuki and Ripol.
Kulash’s idea was to turn the gatefold record sleeve into a pop-up book. “It struck me as brilliant,” they add. “As physical media becomes more niche, enhancing its decorative and collectible value feels both meaningful and timely.”


The designers looked at the theme of “interconnected potentialities” and worked with the concept of creating a physical structure that contained duality and balance, they explain.
“From there, we experimented with mirroring the logo to create symmetry, then expanded that into a three-dimensional pop-up structure,” the designers say. When the sleeve is opened fully, the mirrored finishes evoke the illusion of continuously evolving forms.

Team Suzuki worked closely with the paper engineering team at greetings card company Lovepop on the complex 3D ‘sliceform’ design and pop-up structure, which was devised by Wombi Rose, Hà Trịnh Quoc Bảo and Emilio LaTorre.
OK Go’s latest music video, a suitably mirror-based extravaganza for the track, Love, has also just been dropped to coincide with the album’s launch.