The rise of method advertising
Real stories are vital in engaging audiences, whether in documentary or advertising, says Soursop’s Ravi Amaratunga Hitchcock. It’s all about the feelings they evoke
On client work vs personal work
Though working for commercial clients can be a fulfilling and lucrative path for creatives today, balancing this alongside personal projects benefits everyone, says Ravi Amaratunga Hitchcock
Sri Lanka: For love nor money
What role does creativity play when money simply ceases to exist? Sri Lanka’s economic crisis has led to a decimation of essential services, with starvation on the horizon. Here, Ravi Amaratunga Hitchcock explores how the local creative community are reacting
The past is the future
Perhaps the future, instead of being an unrecognisable place full of magic and wonder, is actually already here?
All Deya: meet the artist behind the best beer brand going
As craft beer brand Deya turns ten, we talk to Thom Hobson, the artist behind the distinctive look of the young brewery that does things differently
Less jargon, more joy: The new rules of B2B voice
In business, the bottom line is everything. But behind every business is a human – and you need to know how to talk to them, says Reed Words’ Orlaith Wood
CR’s guide to the 2025 UK degree shows
Find out details for the undergraduate art and design showcases taking place this summer around the UK
Is women’s sport at a creative tipping point?
As the cultural momentum around women’s sport reaches fever pitch, we explore how brands are embracing diverse new audiences and challenging the conventions of sports marketing