Peperami’s much-loved Animal mascot has been given a makeover for the contemporary age, keeping his swagger while losing the laddy 90s elements of his character. David Craft of Fearless Union explains how it was done
As craft beer brand Deya turns ten, we talk to Thom Hobson, the artist behind the distinctive look of the young brewery that does things differently
In business, the bottom line is everything. But behind every business is a human – and you need to know how to talk to them, says Reed Words’ Orlaith Wood
Find out details for the undergraduate art and design showcases taking place this summer around the UK
As the cultural momentum around women’s sport reaches fever pitch, we explore how brands are embracing diverse new audiences and challenging the conventions of sports marketing