While feed fatigue is now a legit condition thanks to the constant stream of content we’re force-fed online, when the group of friends behind People Just Do Nothing started shooting videos of themselves and posting them on YouTube in the late noughties, there were hardly any other examples of content developed specifically for social. Let alone a mockumentary about a pirate radio station broadcasting garage from a tower block in Brentford, west London.

“We’d be getting comments like, ‘These guys are fucking wasters, get a job’. People weren’t as sophisticated in their viewing habits as they are today,” says Bullion Productions founder Ben Murray, who shot a lot of the early episodes. “It took us two years to do five episodes that we posted on YouTube,” adds Steve Stamp, who co-wrote the show and plays one of its most lovable characters, Steves. “The YouTube stuff blew up in a very small way comparatively to what goes on now. I remember us having 5,000 views and that was a big deal.”

The show’s cult following only grew when it graduated onto our TV screens in 2014. It ran on BBC Three for five seasons in total, beating Phoebe Waller-Bridge’s Fleabag to win Best Scripted Comedy at the BAFTAs in 2017. The Kurupt FM crew – which also includes MC Grindah (Allan ‘Seapa’ Mustafa), Beats (Hugo Chegwin) and Decoy (Danny Rankin), plus Grindah’s partner Miche (Lily Brazier) and the group’s manager/serial entrepreneur Chabuddy G (Asim Chaudhry) – have since grown beyond the confines of the scripted series, playing festivals including Glastonbury, launching their own podcast, and even releasing a feature film, People Just Do Nothing: Big in Japan, in 2021.