Tubi’s refresh evokes a rabbit hole of entertainment
The ad-supported streaming service has revealed a new visual and sonic identity that captures the brand’s eccentric character
The Future Issue of Creative Review is out now!
The Spring 2024 issue of the magazine dives headfirst into the technologies shaping creativity and culture, as well as how brands and agencies can manage handling the past while readying themselves for the future
The rise of Gen Alpha
Watch out Gen Z, there’s a new generation in town, with a whole new set of expectations of how the world should be. Here’s a snapshot of what brands need to think about to get ahead
Why form should follow feeling, not function
AI will give brands the opportunity to create personalised, human-centred experiences for audiences, generating love and loyalty. Here, R/GA UK’s Kyle Wheeler explains how brands can prepare for the next level of customer experience
Why we need to embrace the blur
Unpredictable times can create a desire for control and order, but this results in blandness when it comes to design and advertising, says Wolff Olins’ Wayne Deakin. Instead we need to engage with the chaos
The benefits of creatives managing themselves
At New York-based studio XXIX, project management is the remit of the designers and developers in the team. We speak to co-founder Jacob Heftmann about how it all works, and what clients and creatives stand to gain
Ikea branches out into the fitness space
The Swedish retail giant is launching a versatile workout range that’s designed to be equally hardworking in people’s homes
Why it pays to teach business to designers
How much should design graduates know about business and branding? For fashion academy JCA, entrepreneurship is an essential part of the learning experience
Creativity Sucks! podcast looks at how to be a great creative leader
The latest episode of Creative Review’s podcast looks at how to nurture creative teams, with advice from Richard Holman, Rani Patel, and Sarah Watson
Creative leaders call on government to invest in arts education
A letter urging the government to boost funding for art and design subjects in state schools – or risk deepening class divides and talent shortages – has been co-signed by “concerned leaders” from Pentagram, JKR, Saatchi & Saatchi, Rockstar Games, and more
Map and Modem’s new project aims to democratise personal healthcare
Smart Aid Kit combines functional product design with AI-powered tech to show how we could take more ownership over our health in the future
How PlasticFree is trying to change the way we design
PlasticFree is an online materials and systems solutions platform. Here CMO Jemma Wong and MadeThought’s Ben Parker talk about how it’s helping reshape the creative industry’s approach to materials and the design process
All Deya: meet the artist behind the best beer brand going
As craft beer brand Deya turns ten, we talk to Thom Hobson, the artist behind the distinctive look of the young brewery that does things differently
Less jargon, more joy: The new rules of B2B voice
In business, the bottom line is everything. But behind every business is a human – and you need to know how to talk to them, says Reed Words’ Orlaith Wood
CR’s guide to the 2025 UK degree shows
Find out details for the undergraduate art and design showcases taking place this summer around the UK
Is women’s sport at a creative tipping point?
As the cultural momentum around women’s sport reaches fever pitch, we explore how brands are embracing diverse new audiences and challenging the conventions of sports marketing