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Giving everyone a voice in a Gen AI age

AI is offering the opportunity for brands to build products that are accessible to all, creating an inclusive internet and reaching a previously untapped market, says R/GA’s Zoha Zoya

In today’s tech-driven world, the rapid acceleration of artificial intelligence is transforming how we interact with digital products, blurring the boundaries between human intuition and machine intelligence. This evolution goes beyond the hype of automation, leading us toward a future where technology doesn’t just respond but anticipates, adapting seamlessly to our needs and delivering personalised, human-centred experiences.

As Tim Allen, vice president of design at Microsoft, aptly notes, “human diversity is our greatest asset in design.” By embracing the full range of human backgrounds, abilities, and experiences, Allen believes AI can serve a diverse, inclusive audience, fostering richer, more authentic connections.

With more than five billion people regularly online, the internet has become our shared workspace, entertainment centre, and social platform. But for all the convenience it promises, its accessibility remains uneven. Tim Berners-Lee, creator of the World Wide Web, said it best: “The power of the internet lies in its universality.”