Are we witnessing the return of the inventive TV ad?
There has been a flurry of recent commercials that demonstrate that creativity in TV ads seems to be returning. Though they all have a noughties vibe too … why, asks Ben Kay
Are advertising clients better off today than in the past?
The churn of the advertising industry has been brutal for creative agencies in recent years. But, asks Ben Kay, has it resulted in something better for clients?
If I can make it on LinkedIn, can I make it anywhere?
The advertising and marketing community on LinkedIn is packed with hot takes and determined opinions. But is simply being talked about – in a positive or negative way – enough for work to be deemed a success?
Why brands need to stop chasing TikTok trends
Memes, trends and internet culture are now travelling too fast for brands to keep up. Instead they should invest their time in long-term brand building, says CR columnist Ben Kay
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
The hidden carbon costs of making an ad
We might reassure ourselves that there are for worse industries for the planet than advertising, but that’s before you break down all the steps involved. Maybe it’s time to do things differently?
Why is everyone hating on Apple’s new ad?
Apple’s new iPad Pro ad sees a series of items crushed, to demonstrate the creative power of the new tablet. It has provoked ire across social media – Ben Kay examines why
From advertising to Hollywood and back again
It’s easy to assume that making the leap into movies is the holy grail for those in advertising, but the path between the two industries is far from one way
How Jeremy Allen White is breaking down boundaries in adland
The Bear actor’s turn for Calvin Klein has ignited wide debate across the ad industry’s favourite social media channel: LinkedIn. Which is a wonderful thing for the health of the industry, says our ad correspondent Ben Kay
Should ad award schemes acknowledge ethics?
And if they do, how should this be measured? This is a surprisingly complex question, as our ad correspondent Ben Kay explains below, but not one that should necessarily be ignored
Is AI coming for clients?
Could the future client be artificial? Our advertising correspondent Ben Kay ponders an unexpected new dimension offered by AI
Can we prove creativity is effective?
All creatives are searching for a way to demonstrate that their work has a concrete business value. But does such a measurement really exist?