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You’re just one cog in the machine

Happy Thoughts: Advice for Your Average Creative is a new series of articles by Stu Outhwaite-Noel of the agency Modern Citizens, designed to take you into 2025 with a spring in your step. Here’s column two

Perhaps only entrepreneurs beat those in the creative industry when it comes to historical revisionism. That of consciously misremembering then proudly regaling what they went through to get them to where they are today. In their retelling, the hours and weekends they worked are longer, the battles and fights they had bloodier and the people that helped them along the way fewer. The bedraggled solitary creative making their way with only ingenuity, inspiration and determination as their guide is a history too often told. But the truth is a much less riveting story and one with many more people in it.

Anyone who’s anyone in the creative industry has been dragged up by others. Even those creative prodigies born with magic eyes, ears or fingers have relied on other people’s heads, hearts and boots up the backside. The fact is, only psychopaths and sadists go it alone. You need an ego the size of the Amazon to believe that much in yourself and the self-discipline of a mountain goat to make your own way up.