Bang your head against ajar doors

Happy Thoughts: Advice for Your Average Creative is a new series of articles by Stu Outhwaite-Noel of the agency Modern Citizens, designed to take you into 2025 with a spring in your step. Here’s column three

“The great revelation perhaps never did come. Instead there were little daily miracles, matches struck unexpectedly in the dark.” Virginia Woolf

Go looking for ‘thinking’ images online and you’ll faced by many pained faces. Chins rested on clenched fists, heads on tables with unlit lightbulbs hovering above, mind mazes stretched out in front of head-scratching hand models. Rodin has a lot to answer for, but he’s not wrong. The act of thinking can be as heavy as the bronze it’s cast in.

Conjuring up great ideas is no walk in the park. Or if it was it’d be a walk lined with brick walls. And brick walls hurt. No matter how much people tell you they’ve spent their years attempting to knock through them with their noggin, they probably haven’t. No matter how difficult the task, brief or project there’s always an easier way through. A mere brushstroke to begin proceedings, or a clumsily scribbled sentence to dirty an infuriatingly crystal clear, taunting page.