Plains of Yonder founders Mark Bashore and Katrina Crawford have experienced several surreal moments since their work on the White Lotus first graced our screens in 2021. The titles for Mike White’s tropical paradise social satire are among the most discussed in modern TV history, having racked up millions of views on YouTube, earned the studio an Emmy nomination, and even been parodied on The Simpsons.

Arguably the most surreal moment of all for the duo came shortly after season one first aired, and they started getting calls from people wanting to buy the wallpaper patterns they’d created for the title sequence. “We were like, oh my god, we’re now wallpaper designers,” Bashore laughs. “There’s not a week that goes by that somebody doesn’t tell us, ‘I have to have this for my bathroom!’”

While most major studios that specialise in title design typically have hundreds of employees and are based in entertainment capitals like LA and London, Plains of Yonder has always taken a slightly different approach. Since starting out in 2014, the Seattle-based duo have only taken on a handful of TV projects each year, balancing these alongside their wider work in branding, installations and interior design.