Less jargon, more joy: The new rules of B2B voice
In business, the bottom line is everything. But behind every business is a human – and you need to know how to talk to them, says Reed Words’ Orlaith Wood
Why AI is the kick up the arse copywriters need
If ChatGPT and co are coming for our jobs, creativity is the only thing that will protect us, says Reed Words creative director Orlaith Wood
All Deya: meet the artist behind the best beer brand going
As craft beer brand Deya turns ten, we talk to Thom Hobson, the artist behind the distinctive look of the young brewery that does things differently
Less jargon, more joy: The new rules of B2B voice
In business, the bottom line is everything. But behind every business is a human – and you need to know how to talk to them, says Reed Words’ Orlaith Wood
CR’s guide to the 2025 UK degree shows
Find out details for the undergraduate art and design showcases taking place this summer around the UK
Is women’s sport at a creative tipping point?
As the cultural momentum around women’s sport reaches fever pitch, we explore how brands are embracing diverse new audiences and challenging the conventions of sports marketing