Measuring the long-term impact of creativity on businesses and brands.
Projects entered into the Creative Effectiveness award can fall into any of our featured sections but must have been launched between June 2022 and June 2024 in order to allow time to see evidence of impact and results.
Entries to this section will need to submit evidence of effectiveness. This could be through an increase in sales linked to the creative work; proven increase in brand awareness; creation of new revenue streams; and more.