Steady yourself. Ready yourself. It’s another bloody column on generative AI. But in this breezily optimistic Happy Thoughts series it feels only right to conclude with a cheerful slant on those robots licking their lips and preparing to eat our breakfast.

For whether we like it or not, Terminator and his chums are coming for us, wielding sharpened quills, paintbrushes and digital SLRs. The toothbrush is out of the virtual tube and after our industry’s teeth.

And teeth it shall get. No happy-clappy column can mask the fact that jobs will get swallowed up with creative gigs handed out to Hal and his pals. ‘Creative efficiencies’ becoming the euphemism for clients and commissioners to hide behind. So how do we embrace this exponential onslaught? How in six-fingered-humanoid-hell can this lead to happier times?