Namestorming: Decoding the alphabet soup of tomorrow
A good moniker can make or break a new brand or product launch. Here, We Are Pi’s Rick Chant offers some advice on how to approach the name game
Why building a strong creative team calls for brutal self-reflection
Dan Crowder, founder at recruitment agency Craft, says design leaders should ask themselves tough questions before even thinking about hiring
How do you build a brand from scratch?
CR speaks to creative agency Sunshine about how their all-in approach to building brands has allowed them to tell stories and create businesses with longevity
How brands can be topical without f*cking it up
Brands are keen to be culturally relevant on social media but it requires a deep understanding of who you are and what interests your audience. CR explores how to get the balance right
Creativity Sucks! podcast looks at how to be a great creative leader
The latest episode of Creative Review’s podcast looks at how to nurture creative teams, with advice from Richard Holman, Rani Patel, and Sarah Watson
Do we need a new way of talking about diversity?
The need for diversity has been adopted wholesale by the ad and design industries. But do we really know what we’re striving for when we talk about increasing opportunity and equality in the workplace?
Confessions of a creative industry coach
Here Richard Holman discusses some of the most common questions, doubts and problems that have come up in his five years as a creative coach, from self-doubt to managing pressure
On the creative benefits of going slow
As Disability Pride Month draws to a close, Deliveroo’s global head of creative Paul Hewitt reflects on losing his mobility in his late 20s and how it taught him to value a slower pace of life and work
How to avoid a branding backlash
If you want a community to buy into a new brand, you need to design with them, not for them, says Melissa Higgs, principal at design studio hcma
What adland can learn from 50 Cent
Stepping outside your cultural comfort zones can be a boon to your creativity says our ad correspondent Ben Kay, who has found himself surprisingly inspired by the teachings of the In da Club rapper
Why every agency needs to talk about mistakes
Errors, cock ups, blunders – we have plenty of words for mistakes but rarely like to admit they happen. Here, agency founder Carsten Glock argues that this is gaffe in itself and instead we should embrace them to create a better work culture
The art of writing a brief
We look into why briefs are so imperative to get right, the difference between advertising and design briefs, and whether visuals have any place in them
All Deya: meet the artist behind the best beer brand going
As craft beer brand Deya turns ten, we talk to Thom Hobson, the artist behind the distinctive look of the young brewery that does things differently
Less jargon, more joy: The new rules of B2B voice
In business, the bottom line is everything. But behind every business is a human – and you need to know how to talk to them, says Reed Words’ Orlaith Wood
CR’s guide to the 2025 UK degree shows
Find out details for the undergraduate art and design showcases taking place this summer around the UK
Is women’s sport at a creative tipping point?
As the cultural momentum around women’s sport reaches fever pitch, we explore how brands are embracing diverse new audiences and challenging the conventions of sports marketing