Now in its 38th year, the Epica Awards are unique among advertising and design awards for being judged by the industry’s press. This year journalists and editors from across Europe and the US convened in Paris to decide the winners of the top prizes, which were all announced last night.

A wide range of brands and institutions were honoured, for work that straddled design, social media, PR, commercials, print and social responsibility. VML was this year’s network of the year, with Serviceplan agency of the year.

The ten Grand Prix projects are all listed below, with the full list of winners available on epica-awards.com.

DIGITAL: The Co-Worker for Ikea; Agency: Mother London

Ikea set up a gaming experience in Roblox called The Co-Worker which showed the range of roles available at Ikea, from the store to head office, to encourage people to apply to work there.

FILM: Museum Worthy for AICP; Agency: BBDO New York

Created to promote the AICP’s own industry awards, this film from BBDO is a witty satire on working for clients.

PR: The Beko Inheritance for Beko; Agency: VML UK

The Beko Inheritance humorously positions Beko’s home appliances as heirlooms to pass down the generations, to highlight the products’ supposed longevity.

MEDIA: The 100th Edition for Frankfurter Allgemeine Zeitung; Agency: Scholz & Friends Berlin

The first of two Media Grand Prix awards is Frankfurter Allgemeine Zeitung’s 100th edition of its Brilliant Minds campaign, which featured Holocaust survivor Margot Friedländer photographed by Wim Wenders.

MEDIA: The National Sport of Kazakhstan for Ruh Fighting; Agency: GForce/Grey

This stunt campaign, which was aimed at a male audience watching Ruh Fighting, drew attention to the issue of domestic violence in Kazakhstan. View the case study here.

PRINT: Capa vs War for Robert Capa Contemporary Photography Center; Agency: Innocean Berlin

The Robert Capa Photography Center’s campaign highlights how scenes in the legendary photographer’s classic images sadly remain current today.

INNOVATION: Animal Alerts for PetPace; Agency: Serviceplan Germany

This project from PetPace is rooted in the fact that dogs often act as an early warning system for earthquakes. It features a collar worn by the animals which gathers data about their behaviour, reading their pulse and stress levels. By gathering mass data this information can be used to predict when earthquakes might take place.

DESIGN: Orchestra Sinfonica di Milano branding; Agency: Landor Italy

Landor’s branding for the Orchestra Sinfonica di Milano is inspired by the architecture of Milan cathedral. The identity aimed to refresh the institution and attract new audiences to its performances.

RESPONSIBILITY: Call Glenn for Child Focus; Agency: VML Belgium

Two Grand Prix awards were given in the Responsibility section. Call Glenn for charity Child Focus aimed to raise awareness of the exploitation of children on the internet and on social media by inviting audiences to call Glenn, a 15 year-old who took his own life after a nude photo of him was shared online.

RESPONSIBILITY: Rights against the Right for Laut gegen Nazis; Agency: Jung von Matt AG

This campaign aims to outsmart Nazis in Germany by trademarking the terms that feature on T-shirts and merchandise and banning their use. It won the second Grand Prix in the Responsibility section.

epica-awards.com