This campaign was created to introduce reMarkable’s new project, Paper Pro, to the world. The key aim with the launch was to “induce goosebumps” and increase brand awareness, as well as build product knowledge, educate new customers and solidify the brand’s position as innovative category leaders in the paper tablet sector.

“Alongside shining a light on overall improvements to latency, paper feel and design, we were challenged with introducing two defining new features – an immersive colour display and built-in backlight,” says ManvsMachine.

The campaign requirements encompassed live action, 3D product animation and photography across a wide range of activations, including online and print. “It needed a holistic approach and refined visual language that perfectly embodied the rich, tactile and unique user experience, as well as the brand’s overarching ethos and objective to provide an advanced tool that combines the best of the past (tactility, minimalistic, no distractions and helps you focus) with the present (permanent and unlimited storage, synced with other devices and secure) in one device.”

Credits:
Agency/Production Company: ManvsMachine
Concept, Design & Direction: ManvsMachine
Edit: Toby Heard @ Pundersons Gardens
Audio: Resonate
Cinematographer: Jake Gabbay
1st AD: Rawdon De Fresnes
Stills Photographer: Daniel Benson
Set & Production Design: Simon Davis
Stylist: Emma Lipop
Casting Director: Leanne Flinn
Colourist: George Kyriacou @ Black Kite
Post-production: Black Kite