Co-op was born in 1844 but its ethos – ‘owned by the people, for the people’ – remains highly relevant today. VCCP created a new brand proposition, Owned by You, Right by You, in order to demonstrate how Co-op brings value to its members.

In collaboration with production company Blinkink and award-winning director Sam Gainsborough, the idea was brought to life in a campaign film. “The film was created using stop motion with printed till receipts, ensuring the honest everyday details of real-life receipts – such as text, symbols, barcodes and numbers – played a huge role in the film,” says VCCP. The 60-second film is made up of 899 individual frames printed through a real-life receipt printer, then shot on film.

Credits:
Creative Agency: VCCP
Executive Creative Directors: Chris Birch, Jonny Parker
Copywriter: James Hodson
Art Director: Jason Keet
Producer: Alessia Small
Business Director: Victoria Ellis
Account Director: Ness Burns
Account Manager: Harriet Wilkinson
Production Company: Blinkink
Director: Sam Gainsborough
Executive Producer: Bart Yates
Producer: Sarah Mavity
Client: Co-op Head of Brand, Customer Strategy & Planning: Sandhya Piyasena
Director of Customer Proposition & Comms: Mel Matson
Production and Content Lead: Amy Banks
Campaign Manager: Roni Boys