Buck collaborated with Airbnb on this campaign featuring a series of films that “celebrate those little perks you just can’t find in a hotel”. The ads focus on the features that differentiate Airbnb properties from hotels, including staying up past your kids’ bedtime, not having to split up into different rooms on a trip with friends, and enjoying some quiet time by a private pool.

“We see this idea play out directly in our complex but swift transitions – from cramped hotel rooms to uniquely designed Airbnb homes – all based on real Airbnb properties, right down to the teeny tiny furniture,” explains Buck. “The animated transitions happen in only a few seconds, but it takes lots of planning and animation craft to make them feel both surprising and effortless.”

This was Airbnb’s first broadcast campaign, airing during high-profile events including the Oscars and the Olympics. Buck created all the on-air spots while simultaneously building an extended ‘world’ used by both in-house teams and creative partners to create limitless brand extensions for all markets.

Credits:
Creative Agency: Buck