Creative Review’s Annual Awards have been championing the very best of commercial creativity and design for the past 22 years. We aim to celebrate the role that creativity and design plays in building successful brands and businesses and offer an opportunity to recognise your achievements, praise your team, inspire your colleagues and impress your clients.

For the first time this year, we are showcasing the work that has been shortlisted in the awards for everyone to see. Our judging follows a two-stage process: online judging followed by a panel discussion via video. The work that is featured below is everything that appeared in the online discussion for the Advertising section.

The Annual Awards are different to other awards schemes in that we only have two types of awards: Winner and Grand Prix. This is so our winners showcase celebrates only the very best work of the year. All the final winners will be announced online and in the Summer issue of our print magazine on May 8. Who would you pick?

ADVERTISING SHORTLIST

Entrant: AMVBBDO; Essity Bodyform, Never Just A Period (Shortlisted in Commercials)

Entrant: Bear Meets Eagle On Fire with +61; Telstra, Together is for Christmas (Shortlisted in Commercials)

Entrant: Bear Meets Eagle On Fire with +61; Telstra, Better On A Better Mobile Network (Shortlisted in Commercials)

Entrant: Bear Meets Eagle On Fire; Rollin’, Smooth (Shortlisted in Commercials)

Entrant: Mother; KFC, Believe (Shortlisted in Commercials and Integrated Campaigns)

Entrant: Mother; FIGS, Anatomy of a Champion (Shortlisted in Commercials)

Entrant: Park Village; The Woolmark Company, Wear Wool, Not Waste (Shortlisted in Commercials)

Entrant: Uncommon Creative Studio; SiriusXM, A Life in Sound (Shortlisted in Commercials)

Entrant: Uncommon Creative Studio; Monzo, Money Never Felt Like Monzo (Shortlisted in Commercials; OOH)

Entrant: 4creative; Channel 4, Paris 2024 Paralympic Games – Considering What? (Shortlisted in Integrated Campaigns and OOH)

Entrant: 4creative; Channel 4, Generation Z – You’re on the Menu (Shortlisted in Integrated Campaigns)

Entrant: Alphabetical; Audible, Audible 1984 (Shortlisted in Integrated Campaigns)

Entrant: Mother; Uber, Your Nearest Driver (Shortlisted in Integrated Campaigns)

Entrant: VCCP; Cadbury Mondelēz, Yours for 200 Years (Shortlisted in Integrated Campaigns)

Entrant: BBH; Burger King, Bundles of Joy (Shortlisted in OOH)

Entrant: BBH; Tesco, Icons (Shortlisted in OOH)

Entrant: Saatchi & Saatchi; British Heart Foundation, ‘Til I Died (Shortlisted in OOH)

Entrant: Uncommon Creative Studio; SiriusXM, Closer (Shortlisted in OOH)

Entrant: Uncommon Creative Studio; B&Q, You Can Do It (Shortlisted in OOH)

Entrant: Uncommon Creative Studio; British Airways, Windows (Shortlisted in OOH)

Entrant: Uncommon Creative Studio; Hiscox, The Most Disastrous Campaign Ever (Shortlisted in OOH)

Entrant: Mother; Ikea, Mattresses (Shortlisted in Social)

Entrant: The Romans; Lidl x Nik Bentelm, The Croissant Bag (Shortlisted in Social and PR)

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♬ Storytelling – Adriel

Entrant: Wieden+Kennedy London; Heinz, Every Sauce (Shortlisted in Social, PR and Direct Marketing)

Entrant: Mother; Ikea, The Co-Worker (Shortlisted in PR)

Entrant: Wieden+Kennedy London; Malibu, Pernod Ricard, Don’t Drink and Dive (Shortlisted in PR and Integrated Campaigns)

Entrant: BBC Creative; BBC, Vote Stamp (Shortlisted in Direct Marketing)

Entrant: BBC Creative; BBC, Planet Earth III – Narrated By Kids (Shortlisted in In-house Campaigns)

Entrant: BBC Studios Marketing; BBC, Dance With Bluey (Shortlisted in In-house Campaigns)

Please note: The categories in each section are only a guide for entries, there will not be winners in every one. In turn, there may also be multiple winners in a category: our aim overall with the awards is to simply honour the best work of the year chosen by our judges.