Creative Review’s Annual Awards have been championing the very best of commercial creativity and design for the past 22 years. We aim to celebrate the role that creativity and design plays in building successful brands and businesses and offer an opportunity to recognise your achievements, praise your team, inspire your colleagues and impress your clients.

For the first time this year, we are showcasing the work that has been shortlisted in the awards for everyone to see. Our judging follows a two-stage process: online judging followed by a panel discussion via video. The work that is featured below is everything that appeared in the online discussion for the Creative Effectiveness section.

The Annual Awards are different to other awards schemes in that we only have two types of awards: Winner and Grand Prix. This is so our winners showcase celebrates only the very best work of the year. All the final winners will be announced online and in the Summer issue of our print magazine on May 8. Who would you pick?

CREATIVE EFFECTIVENESS SHORTLIST

Entrant: Projct; Chubb Life Hong Kong: Every Way of Legacy

Entrant: Dalziel and Pow; Guinness Storehouse Ingredients Experience

Entrant: Magpie Studio; Plenish: Plant-powered drinks served up by nature

Entrant: Mother; Ikea, The Co-Worker

Please note: The categories in each section are only a guide for entries, there will not be winners in every one. In turn, there may also be multiple winners in a category: our aim overall with the awards is to simply honour the best work of the year chosen by our judges.