Annual Awards 2025 Experience Shortlist

For the first time this year, we are releasing shortlists for our Annual Awards, which demonstrate the exciting breadth of creativity and design today. Here you can see all the work that featured in the final jury discussion for the Experience section

Creative Review’s Annual Awards have been championing the very best of commercial creativity and design for the past 22 years. We aim to celebrate the role that creativity and design plays in building successful brands and businesses and offer an opportunity to recognise your achievements, praise your team, inspire your colleagues and impress your clients.

For the first time this year, we are showcasing the work that has been shortlisted in the awards for everyone to see. Our judging follows a two-stage process: online judging followed by a panel discussion via video. The work that is featured below is everything that appeared in the video discussion for the Experience section, which features experiential and immersive design.

The Annual Awards are different to other awards schemes in that we only have two types of awards: Winner and Grand Prix. This is so our winners showcase celebrates only the very best work of the year. All the final winners will be announced online and in the Summer issue of our print magazine on May 8. Who would you pick?

EXPERIENCE SHORTLIST

Entrant: Immersive Me for Chrome Productions and Diriyah Company, Diriyah: Oasis Of Time (Shortlisted in Experiential Design)

Entrant: Studio Freude; Verein Vinzenzgemeinschaft St Stephan, VinziRast gets you back on your feet, for 20 years (Shortlisted in Experiential Design)

Entrant: Atelier Brückner; Royal Commission for AlUla, Design Space AlUla (Shortlisted in Installations & Exhibitions)

AlUla Design Space
AlUla Design Space

Entrant: Barker Langham; Florence Nightingale Museum, Florence Nightingale: A Living Portrait (Shortlisted in Installations & Exhibitions)

Entrant: Biscuit Filmworks; IAMS, Waylon (Shortlisted in Installations & Exhibitions)

Entrant: Biscuit Filmworks x Revolver; The Waiting Workforce (Shortlisted in Installations & Exhibitions)

Entrant: Casson Mann; Showtown, Blackpool (Shortlisted in Installations & Exhibitions)

Entrant: Dalziel and Pow; Guinness Storehouse Ingredients Experience (Shortlisted in Installations & Exhibitions)

Entrant: Futura Seoul; Refik Anadol, Echoes of the Earth: Living Archive (Shortlisted in Installations & Exhibitions)

Futura Seoul Refik Anadol Exhibition

Entrant: Mother; Ikea, Hus of Frakta (Shortlisted in Installations & Exhibitions)

Ikea Hus of Frakta

Entrant: Studio Freude; Vienna Museum of Science and Technology, The Future Simulator (Shortlisted in Installations & Exhibitions)

Entrant: TBWA; Nissan Qashqai, The F*****g Real OOH (Shortlisted in Installations & Exhibitions)

Nissan Qashqai F'ing Real OOH

Entrant: Tinker imagineers; KMSKA, In Your Wildest Dreams, Ensor Beyond Impressionism (Shortlisted in Installations & Exhibitions)

Entrant: Tool; LinkedIn Talent Connect 2024 (Shortlisted in Installations & Exhibitions)

Entrant: Uncommon Creative Studio; Monzo, ATMmm (Shortlisted in Installations & Exhibitions)

Entrant: V&A Design Studio; Tropical Modernism: Architecture and Independence (Shortlisted in Installations & Exhibitions)

Tropical Modernism V&A
Tropical Modernism V&A

Entrant: Boom Clap Play; Belfast City Council, Wiggle Room (Shortlisted in Interactive Design)

Entrant: Merlin Magic Making – Merlin Entertainments; Legoland Florida, Ferrari Build & Race (Shortlisted in Interactive Design)

Entrant: Work & Co; Gatorade / Adobe, Gatorade AI (Shortlisted in Interactive Design)

Please note: The categories in each section are only a guide for entries, there will not be winners in every one. In turn, there may also be multiple winners in a category: our aim overall with the awards is to simply honour the best work of the year chosen by our judges.