Annual Awards 2025 Craft Shortlist

For the first time this year, we are releasing shortlists for our Annual Awards, which demonstrate the exciting breadth of creativity and design today. Here you can see all the work that featured in the final jury discussion for the Craft section

Creative Review’s Annual Awards have been championing the very best of commercial creativity and design for the past 22 years. We aim to celebrate the role that creativity and design plays in building successful brands and businesses and offer an opportunity to recognise your achievements, praise your team, inspire your colleagues and impress your clients.

For the first time this year, we are showcasing the work that has been shortlisted in the awards for everyone to see. Our judging follows a two-stage process: online judging followed by a panel discussion via video. The work that is featured below is everything that appeared in the online discussion for the Craft section.

The Annual Awards are different to other awards schemes in that we only have two types of awards: Winner and Grand Prix. This is so our winners showcase celebrates only the very best work of the year. All the final winners will be announced online and in the Summer issue of our print magazine on May 8. Who would you pick?

CRAFT SHORTLIST

Entrant: Buck; Airbnb, Get an Airbnb (Shortlisted in Animation)

Entrant: Nexus Studios; BBC, Welcome to the City of Love (Shortlisted in Animation)

Entrant: VCCP; Co-op, Owned by You, Right by You (Shortlisted in Animation)

Entrant: BBC Creative; BBC Sport, Euros 2024: More Twists, More Turns (Shortlisted in Art Direction)

Entrant: Bear Meets Eagle On Fire with +61; Telstra, Better On A Better Mobile Network (Shortlisted in Animation, Art Direction and Writing)

Entrant: Bear Meets Eagle On Fire with +61; Telstra, Wherever We Go (Shortlisted in Art Direction and Illustration)

Telstra Wherever We Go

Entrant: Mother/Business Club; KFC, Believe (Shortlisted in Art Direction, Directing)

Entrant: The Romans; Lidl x Nik Bentel: The Croissant Bag (Shortlisted in Art Direction)

Entrant: Uncommon Creative Studio; British Airways, Windows (Shortlisted in Art Direction and Photography)

British Airways Windows

Entrant: Uncommon Creative Studio; SiriusXM, Closer (Shortlisted in Art Direction)

SiriusXM Closer

Entrant: adam&eveDDB; Disney, The Boy and the Octopus (Shortlisted in Cinematography, Directing and Production Design)

Entrant: Riff Raff Films; Riyadh Season, Crawford vs Madrimov – Everything or Nothing (Shortlisted in Cinematography and Directing)

Entrant: Stink Films; Reporters Without Borders, The First Speech, Innocean Berlin (Shortlisted in Cinematography)

Entrant: Uncommon Creative Studio; Avios, Everyday (Shortlisted in Cinematography)

Entrant: Magna Studios/Wieden+Kennedy; Nike, Awaken Your Madness (Shortlisted in Directing and Editing)

Entrant: Mother; FIGS, Anatomy of a Champion (Shortlisted in Directing, Editing and Sound Design)

Entrant: Riff Raff Films; Riyadh Season, Usyk Vs Fury Obsession (Shortlisted in Directing)

Entrant: Riff Raff Films; John Lewis, The Gifting Hour (Shortlisted in Directing and Production Design)

Entrant: Pulse Films; Tonal, Power Progress (Shortlisted in Directing and Production Design)

Entrant: Uncommon Creative Studio; SiriusXM, A Life in Sound (Shortlisted in Directing and Sound Design)

Entrant: 4creative; Channel 4, Paris 2024 Paralympic Games – Considering What? (Shortlisted in Editing, Sound Design and Writing)

Entrant: Buck; StreetEasy, Let the Journey Begin, Mother (Shortlisted in Illustration)

StreetEasy Let the Journey Begin

Entrant: Framestore; Kellogg’s, See You in the Morning, Leo Burnett (Shortlisted in Post & Visual Effects)

Entrant: VCCP; Cadbury Mondelēz, Birthday (Shortlisted in Post & Visual Effects)

Entrant: Tobias Rylander; Childish Gambino, The New World Tour (Shortlisted in Production Design)

Childish Gambino New World Tour

Entrant: AMVBBDO; RSPCA, Respect (Shortlisted in Sound Design)

Entrant: House of Oddities; NSPCC, Not Letting Go (Shortlisted in Writing)

Entrant: Uncommon Creative Studio; Hiscox, The Most Disastrous Campaign Ever (Shortlisted in Writing)

Hiscox Most Disastrous Campaign Ever

Please note: The categories in each section are only a guide for entries, there will not be winners in every one. In turn, there may also be multiple winners in a category: our aim overall with the awards is to simply honour the best work of the year chosen by our judges.