Tanqueray No. Ten packaging
Entrant: Design Bridge and Partners; Category: Packaging Design

Tanqueray No. Ten is one of the world’s most celebrated gins, winner of more than 40 international awards. It is part-distilled in a small 500L pot and hand-filled with whole citrus fruits, yet few are aware of its craft credentials. With sales dropping, the new bottle needed to celebrate this spirit of craftsmanship, to elevate No. Ten above the masterbrand and competition to justify its new price point.
“Artisanship sits at the heart of what No. Ten stands for. It is defined by its small-batch craft production and named after the ‘tiny ten’ miniature still which its citrus heart is produced in,” says Design Bridge and Partners. “Celebrating its history of daring cocktail artistry was key. The new bottle form perfectly captures this pinnacle of craft, with an elegant reimagining of Art Deco geometry, celebrating the brand’s golden age and origin story.
“Strong and architectural in stature, it is a contemporary tribute to the iconic cocktail shaker, crafted with flair. It is then finished with a dramatic, textural seal, our iconic pièce de resistance – representing the human flair and finesse essential to the creation of this ever-experimental, but always iconic, liquid.”
Credits:
Design Studio: Design Bridge and Partners
Creative Director: Yvonne Eng Hall
Motion Creative Director: Alessandro Foschini
Physical Experience Creative Director: Luke Burley
UK Technical Director: Ben Davey
Client Leadership: Lydia De’Ath, Laura Richards, Matilda Gannon, Chloe Hibbert
Motion Designer: Will Meighan
Design Directors: Cameron Knott, Lisa Napier
Designers : Eve Wallis, Amelia Cherrill
Senior Designer: Sara Kalen
Senior Creative Retoucher: Nathan Jordan
Freelance 3D Design Director: John Eng-Hall
Creative Strategy: Holly Aurelius, Anna Hamill
Senior Visualiser: Marco Leone
3D Branding Director: Phil Stead
CGI Studio: Tricycle Studio